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How we'll be working together over the next 8 weeks and some house-keeping stuff.

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Got data? Let's organize it so that you can easily call on it when you need to write copy, get inspiration and find an endless well of content ideas.

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This is all about understanding one of the most crucial steps in SEO copywriting: search intent.

Without understanding search intent it won't matter what keywords we're using because if we don't understand WHY someone is searching for that search term, we can't deliver them the right type of content and less relevant content will not show up on the SERP.

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Keyword research is without a doubt what I get asked the about the most. Now that you've nailed the concept of search intent we can get into keyword research (and it's going to be easy now - I promise).

In this module we'll breakdown keyword metrics, my step-by-step process for conducting keyword research, how to map keywords to specific pages (eg what should you target for a homepage vs an About page?) and my own Keyword Research ClickUp board so you can always have all the steps mapped out for you for your client projects.

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This module is all about building out SEO content briefs - aka what will put you ahead of most other SEO copywriters.

Building out content briefs is essential to making sure your content is as relevant as possible to your chosen keyword. Let's take a deep dive on how to build them and why they're so damn important.

You'll also use what you've learned from this week to write your homepage based on an SEO brief (wohoooo!)

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Hands down this is my favourite topic. For me, SEO content marketing strategies should include four main pillars:

Build links to the site
Boost rankings & organic traffic
Increase Conversions
Generate Social Shares

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Numbers aren't really your thing? Don't worry they don't have to be to get relevant insights into how your copy and content is helping your client meet their marketing goals.

In this section we're only going to focus on what you need to know in order to be able to track how your copy is performing so you can

1) Prove your ROI
2) Suggest tweaks if something isn't performing as well as expected

Let's go

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You've completed SERP Slayer! WOOOHOOO! Here are the next steps.

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